Google organic search ranking tool

Use this section to find out about your keyword position and rank distribution, which pages rank for your chosen search terms, and whether you rank in the Google snippet. This tool is free for one user with one project. MozPro is also a comprehensive SEO software that includes a rank-checking tool. Besides rank tracking, MozPro also helps SEO experts perform site audits, backlink analysis, and keyword planning. This tool helps you keep track of your target keywords. You input your focus keywords and MozPro will show you how you perform for both mobile and desktop visibility.

It helps you track your target keywords. However, when you set up a project and choose the keywords you want to track, it does suggest keywords based on your organic results. You can set the geographical location of your keywords to track local ranking scores. You can also add competitors for comparison. The tool will suggest competitors you may want to track. For your tracked keywords, SERanking will show you your position, average overall rank for all keywords, average overall visibility, traffic forecast, and whether you appear in SERP features.

If you want to track organic keywords, you need to connect this tool to your Google Analytics and Google Search Console. Sitechecker is a full SEO suite that offers tools to complete site audits, track backlinks, monitor site performance, and track search result rankings. The rank tracking tool helps you monitor the performance of your chosen focus keywords and shows you the organic keywords that rank for your site.

You can adjust tracking by geo-location and language. You can also track keywords across multiple different search engines, not just Google. The handy chart shows how many keywords are in the top position, as well as those that rank in positions two to three, four to ten, and so on.

You can click the search term to see the article that ranks for this specific keyword. It will help you prioritize the content you should optimize. The tool is free to use for your first ten keywords. A very basic tool for teams who simply want to check their Google rankings, The Hoth is designed to show you where you rank quickly and easily. Simply sign in with LinkedIn and type in your website.

Below the CTR value, you can also see the actual clicks and impressions that this value is coming from. On the other hand, the regular trend is representative for SERPs that solely have the features in the selected combination. If we click on this line in the table, the chart will display the following CTR curves:. In this particular example, the first organic link after a local pack is considered 4 because there are three URLs above it in the local pack.

Recipes: 1. Videos: 8. To the right of the table, there is a pie chart that shows the percentage of organic results for the selected line in the table. There is also an aggregated category called "International" which includes all the websites and keywords we collect data for. The Google search results are displayed differently on mobile devices, and therefore the CTR curve is different. You can see the CTR curve for mobile devices by choosing Mobile from the filter above the table.

This tool gets data from Google Search Console for millions of keywords because we wanted to have a large data set so the CTR curve would be more accurate. However, we also have a rank tracker tool that can fetch your own keywords from Google Search Console and compare your CTR curve with the industry average. Want to give it a spin? There is a big difference between branded and unbranded searches when it comes to CTR. That is because when people search for your brand, your website usually appears first, and that is usually the link they click on to follow.

You can see the difference between these CTR curves if you select the "Branded vs. Unbranded" tab in the tool. People act differently when they are interested to buy something as opposed to looking for information about something or when comparing different things.

That is why we split the entire set of keywords into categories that match the search intent. You can access this information by clicking on the "Search Intent" tab. Google has become a lot better at guessing the intent lately, and based on this guess, it displays certain SERP features in the results. That is the reason why we used the actual SERP features that appear in the search results to find out the intent of the keyword, not the keyword itself.

When people use short-tail keywords, they are usually looking to understand a concept or find out more about that topic. Long-tail keywords are used for refined searches when you know exactly what you are looking for and just want to find out how you can obtain it.

Different industries have different audiences and therefore different websites they are looking at. The best way to rank for a keyword is to use it. You should include important keywords early in your page titles, headlines, and body text, since early placement can be a signal of relevance. You should use your focus keywords often throughout your copy — but never at the expense of good writing.

To correct this, you can replace your focus keyword with secondary keywords you want the blog to rank for. It is the first line of hyperlinked text Google displays in their organic search results, and it is what appears in the top frame of most web browsers for that page and in tabs.

You should include your important keywords in the title, preferably in the beginning. If you have extra space, consider including your company at the end to increase brand awareness. Google displays your meta description beneath the page title in their organic results. People read descriptions as a preview of your page and use it to determine if your content is worth visiting.

Anchor text is the visible words and characters that hyperlinks display when linking to another page. Using descriptive, relevant anchor text helps Google determine what the page being linked to is about. But at the same time, avoid overuse of exact match keywords. Using close variations will help you improve your organic Google rankings for more keywords.

Search engines prefer URLs that are readable for humans, so keep yours clean and relevant to the page. Avoid blocks of numbers and special characters. Shorter URLs perform better in Google search rankings than longer ones, so keep that in mind when you architect your site. Keep the slashing to a minimum. You should also include keywords in your URL names, and try to place them closer to your domain name.

In , Google first announced that it would be using mobile friendliness as a ranking signal. Since then, Google has been gradually increasing the importance of mobile friendliness in its rankings — in a more recent announcement, it said it will index the entire web with a mobile-first model by September According to Google , EAT is one of the top three factors for gauging page quality.

Expertise: Google wants to see that a website demonstrates expertise in your field.